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Why influencer industry CFOs are leveraging Embedded Invoice Finance

By leveraging embedded invoice finance through MONET, influencer agencies and platforms can unlock their financial potential, empower talent, drive revenue growth, expand globally, and streamline operations. Learn how to embrace fintech-enabled solutions to propel your agency to new heights.
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WRITTEN BY: 
Jacob Casson
PUBLISHED ON: 
August 22, 2023
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In the influencer marketing industry, financial agility is crucial for agencies and platforms connecting brands with talent worldwide. This isn't easily accomplished when long payment terms favoured by brands consistently hinder growth and strain resources for agencies and talent - impacting affordability, cash flow, and relationship management.

As CFOs and CEOs of influencer agencies, you face the challenge of balancing cash, relationships, growth, and resources every month. In fact, 4 out of 5 agency CFOs that we speak to believe their commercial model doesn't align with their financial model.

In addition, the demand for quick payments from flexible earners such as influencers, creators, and other creative freelancers has increased significantly, putting pressure on agencies and platforms to address slow payment gaps - Check out the Visa Creator Commerce report, citing 93% of creators will change platform for instant payouts, and 99% of them are willing to pay for it.

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So why has the industry struggled to find a balance with traditional invoice finance?

Well, until now, invoice finance offered by traditional financial institutions and alternative lenders has been invasive and laborious, making it expensive for agencies that charge a markup or commission. If we take a look at a typical invoice financing flow:

  • Agency invoices a brand for £100,000
  • Made up of £70,000 owed to influencers, and £30,000 in agency fees to pay for their operations
  • Whole £100,000 is financed, and 90% is paid upfront
  • The lender charges the agency c. 5% in fees on the £100,000... a huge blow to net revenue on the campaign
  • Costing the agency £5,000 aka around 17% of their net earnings, expensive right!?

At MONET, we believe the industry's solution lies in embedded financial technology. Our white-label technology empowers agencies to maintain relationships with brands and talent; access finance efficiently when needed; and deliver fast, near-instant payments to talent worldwide.

Furthermore, agencies and platforms can drive financial inclusion to their communities by leveraging our financial technology, funding, and incentives.

Before we talk about how embedded tech is the game-changer here, it's only fair to traditional providers if we take a quick look at the pros of using traditional invoice finance generally, as its certainly not all bad news for agencies and platforms.

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Benefits of Invoice Finance

  1. Accelerate Cash Flow: Invoice finance provides quick access to funds by selling invoices.
  2. Cash flexibility: having more time to use your cash means you can support working capital, pay suppliers faster and generally feel more liquid especially around big projects.
  3. Off Balance sheet financing: Pass on costs to influencers while adding agency fees, transforming invoice finance into a revenue stream.
  4. Streamline Operations: Outsource payment management to the supplier of finance, reducing administrative tasks and mitigating non-payment risks.

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What Makes MONET's EarlyPay so much better?

MONET provides a fully embedded financing alternative to invoice finance, where you can request financing on-demand, then use our technology to pay your talent globally, faster. Passing on any MONET fees onto your talent to make EarlyPay cost-free for you with an array of benefits.

  • Up to £3m in off-balance sheet financing:
    Using MONET boosts your cash flow with up to £3m in cash injections, paying only for what is drawn down and pay back when your client pays their invoices in 30-120 days.
  • Instant payouts to talent: 
    MONET provides embedded technology that enables you to directly offer instant payouts to talent, boosting influencer satisfaction and loyalty.
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  • Cost-free to you
    You can choose to pass on the costs of MONET to your talent in exchange for early payouts.
  • New revenue stream:
    Using MONET can create a new revenue stream for your agency by adding your own fees to EarlyPay. Pass on costs to influencers while adding agency fees, transforming EarlyPay into a powerful revenue stream.‍
  • Increase loyalty from your talent:
    What do talent want? They want to get paid fairly, get paid quickly, have a good relationship with their relationship manager, and trust the agency. Using MONET enables you to reduce relationship friction with your talent, by offering them consistent same-day payouts without any catches. Building trust, strong relationships and certainty.
  • Expand globally:
    Seamlessly transact in 130 countries and 78 currencies, expanding your agency's reach and collaboration potential.
  • White-label technology:
    Provides a fully white-label technology solution with API integration for tech-enabled platforms and a no-code version for non-technical agencies. Fully embedded within your business.

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So what next? By leveraging embedded invoice finance through MONET, influencer agencies and platforms can unlock their financial potential, empower influencers, drive revenue growth, expand globally, and streamline operations. Embrace fintech-enabled solutions to propel your agency to new heights in the influencer marketing industry.

If you’re looking for an experienced financing provider that understands creative industries and offers funding as well as growth support, consider MONET. We’re helping innovative agencies and platforms grow confidently without any unwanted conditions.

To check how much our funding solutions can help you and your talent, contact our partnerships team.

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Everything you need to know about our Financial Operations Platform:

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